Prior to my career in museums, I worked in user-interface and software product design. My clients included: Xerox PARC, SGI, Salon.com, the Stanford Product Realization Lab, and many dotcoms now vanished.

At left are some examples which include:

- information architecture
- audience analysis and profiling
- competitive product analysis
- user testing and evaluation
- art direction, illustration and design

Not shown: museum interactives such as Joel's World for the Exploratorium.